There.com is an online getaway where you can hang out with your friends and meet new ones, all in a lush 3D environment that’s yours to explore and help build. The 3D online virtual world “There” was created by Will Harvey and Jeffrey Ventrella. There Inc. was founded in the spring of 1998. Closed beta began in July of 2001, with various stages of beta following, and ending with an October 2003 launch date. “There.com” went live in 2003 as the first virtual world. It was such a new concept in 1997 that it took a lot of time to build the new 3D technology. In 2004. There changed its name to Forterra to reflect its expanding focus on virtual world technologies for consumer, business and government services.
In April 2005, Makena Technologies, founded by Entrepreneur Michael Wilson, acquired the exclusive license of “There” and the management of the There community from Forterra Systems. Makena Technologies, Inc., a privately held corporation, is headquartered in Silicon Valley, CA. Today, the business model is based on membership fees, on virtual currency for e-commerce and on advertising.
On April 3, 2008, Paramount Pictures announced that their film vault is opening up in the virtual world “There.com”.