The Virtual World of Kaneva is an Internet-based virtual world first released in beta form in mid 2006. It competes with Second Life, IMVU, There, Active Worlds, and the erotic-oriented Red Light Center. It is developed by Atlanta-based startup Kaneva, using the Kaneva Game Platform. Unlike the more generalized Second Life or the more communication-based IMVU, the Virtual World of Kaneva focuses primarily on virtual shopping and entertainment. In 2008, Kaneva added the ability to view videos both on web profiles and inside 3D televisions in-world. According to its own statistics, the Virtual World of Kaneva possesses over 800.000 members and over 10.000 communities.